Three friends turned a Riviera Village storefront into a neighborhood hangout.

Lisa Vitale, Denise Halliwell, and Cathy Cesarz co-own Village Vibes 90277 at 203 Avenue I in Redondo Beach. The shop sells beach apparel for women and men alongside local band merchandise and gifts, according to a Local Anchor profile published Sunday, July 13.

What sets the boutique apart is its "Good Vibes Only" patio, shared with neighboring business Artisanal LA. The space regularly hosts pop-up vendors, live bands, fundraisers, and food pop-ups, with the adjacent parking lot serving as overflow event space.

"Be yourself, build what feels good, and help others along the way," Vitale said.

Vitale came from careers in entertainment and sales and marketing. Halliwell brought eight years as co-owner of Beach DNA and a career as a stylist. Together with Cesarz, the trio rebranded an existing business into its current form.

Stocking merchandise from South Bay bands gives local artists another sales channel in the neighborhood. Vitale told Local Anchor she tries to hire and work with local artists and artisans whenever possible.

Village Vibes 90277 is open 11 a.m. to 7 p.m. daily. Residents can follow @villagevibes90277 on Instagram for pop-up schedules and event announcements.

Upcoming South Bay community events

  • Wednesday, July 16–Saturday, July 19: Manhattan Beach Open Tennis Tournament, Live Oak Park Tennis Courts and Mira Costa Tennis Courts, Manhattan Beach.
  • Friday, July 17: HB Iron Man Photo Contest & Afterparty, 6–8 p.m., Hermosa Beach Museum. Free with RSVP.
  • Saturday, July 19: Concerts in the Park, 5–7 p.m., Polliwog Park Amphitheater, 1601 Manhattan Beach Blvd., Manhattan Beach. Free.
  • Tuesday, July 22: Jane Austen Tea & Trivia, El Segundo Public Library. Free.
  • Wednesday, July 22: North Redondo Beach Business Association Summer Mixer, 6–8 p.m., Artesia Bar, 1995 Artesia Blvd., Redondo Beach.
  • Wednesday, July 23: Sunset Comedy, Redondo Beach Historic Library. Tickets start at $28.
  • Friday, July 25: East Africa lecture, Malaga Cove Library. Free.
  • Saturday, July 26: Concerts in the Park, 5–7 p.m., Polliwog Park Amphitheater, Manhattan Beach. Free.
  • Sunday, July 27–Saturday, August 2: International Surf Festival across Manhattan Beach, Hermosa Beach, Redondo Beach, and Torrance.