Hermosa Beach’s sixth annual Hermosa for the Holidays returns downtown Nov. 21–22 with shopping, music, a Ferris wheel and Sunday’s tree lighting.
The event, produced by the Hermosa Beach Chamber Foundation in partnership with the City of Hermosa Beach, opens with a Saturday kickoff on Nov. 21. The Holiday Pop-Up Market runs from 10 a.m. to 4 p.m. at Pier Plaza, and the Ferris wheel operates from noon to 9 p.m.
An Elf on the Shelf Scavenger Hunt sends families to participating Hermosa Beach businesses starting Friday, Nov. 13, before the main weekend begins. Hunters record elf names on a postcard and drop it off at the Hermosa Chamber office at 120 Pier Ave. by Nov. 22 to enter a prize drawing. All ages are welcome.
Saturday highlights
The Holiday Pop-Up Market opens at Pier Plaza and along Pier Avenue from 10 a.m. to 4 p.m. Confirmed vendors include A&M Hat Bar, Colleen Berg Jewelry, Farm Fresh To You, Handmade in CA and Maui Treasures Boutique. The Chamber Foundation's website lists more vendors to come.
Kids can write Letters to Santa at a station on Pier Plaza from 10 a.m. to 4 p.m. Live music plays at Java Man from 11 a.m. to 3:30 p.m., with performers Evyn Charles and Brian Sheil. The Ferris wheel spins from noon to 9 p.m.
South Bay Music Connection hosts a Rock the Plaza Concert at Pier Plaza from 2 to 7 p.m. The lineup includes SOR Southbay LA, Tk and Cash, House Band and Indy After Party.
Sunday wraps with tree lighting
Sunday packs the most into one day. The pop-up market and photos with Santa at Loreto Plaza both run 10 a.m. to 4 p.m. A Storytime Tent opens at Pier Avenue and Monterey during the same hours.
The Giving Village sets up at Pier Plaza from 1 to 6 p.m. Eight local nonprofits will be on hand, including Hermosa Beach Sister City Association, Woman's Club of Hermosa Beach, Hermosa Beach Pride and Hermosa Beach Friends of the Library.
The evening builds toward the Tree Lighting Ceremony at 5:45 p.m. at Pier Plaza. Jeremy Buck & The Bang perform at 4 p.m., followed by Santa's arrival and the tree lighting from 5:45 to 6:15 p.m. The Rock for Tots Concert, now in its 20th year, closes the night from 6:30 to 8 p.m. at Pier Plaza, benefiting local children's charities.
Skechers sponsors the main stage and Ferris wheel. The Skechers Foundation sponsors the Tree Lighting Ceremony. Bring a card for the Ferris wheel; it does not accept cash.
