Jeffrey Prang, the incumbent Los Angeles County assessor, is running for a fourth term in the Nov. 3 general election. The nonpartisan race covers all of Los Angeles County, including the South Bay.

The assessor's office determines the assessed value of more than 2.6 million properties countywide, according to the LGBTQ+ Victory Fund. Those valuations set the property tax bills for South Bay homeowners and fund local schools, cities and essential public services.

Candidate information

  • Name: Jeffrey Prang
  • Office sought: Los Angeles County Assessor
  • Election: Nov. 3, 2026, California General Election
  • Party: Nonpartisan
  • Ballot status: Certified for the ballot
  • Education: Bachelor's degree in international relations, Michigan State University, 1984 (per the Los Angeles Times)

Experience and public service

Prang was first elected assessor in 2014, according to BallotReady profile data. Before that, he served as a councilmember and mayor in the city of West Hollywood, according to the LGBTQ+ Victory Fund. His career also includes work as assistant city manager in the city of Pico Rivera and executive staff at the Los Angeles County Office of the Assessor. He also served as press secretary to Los Angeles City Council President Ruth Galanter and worked as a realtor at Re/Max, according to BallotReady.

On the issues

Government reform and technology

Prang has prioritized modernizing the assessor's office through a $130-million investment in new technology over his three terms, according to the Los Angeles Times. He said the investment has been paying dividends. Recent successes include new software that tracks down previously unassessed aircraft and a system that took fewer than 90 days to reassess thousands of homes destroyed in last year's fires, delivering tax relief to victims, the Times reported.

Accountability and office priorities

In a candidate questionnaire response published by BallotReady, Prang said he sought election with three goals: to serve the public with the highest standards of accountability, accuracy and integrity; to value all property accurately and fairly; and to modernize the office to achieve efficiency and guarantee the integrity of valuation systems.

Endorsements

The following endorsements were claimed by the endorsers, according to BallotReady profile data:

  • AFSCME
  • Los Angeles County Democrats
  • Los Angeles County Federation of Labor
  • Los Angeles Stonewall Democrats
  • Stonewall Young Democrats of Los Angeles
  • Pacific Palisades Democratic Club
  • Heart of LA Democratic Club
  • Democrats for Neighborhood Action
  • Democrats for Israel Los Angeles
  • Hollywood Chamber of Commerce
  • Howard Jarvis Taxpayers Association
  • Los Angeles Daily News Editorial Board
  • Torrance Daily Breeze Editorial Board
  • Long Beach Press-Telegram Editorial Board
  • Pasadena Star-News Editorial Board
  • San Gabriel Valley Tribune Editorial Board
  • Whittier Daily News Editorial Board
  • Inland Valley Daily Bulletin Editorial Board

Candidate questionnaire responses were sourced through BallotReady. Issue positions attributed to the Los Angeles Times reflect that outlet's reporting.